Saturday, November 6, 2010

No Marketing Department?

I did research to better understand their place in the market and find himself flummoxed, after consultation with a sales representative.

You can see, I think it is extremely useful to briefly talk with niche.Ces discussions market sales team members on how the population thinking, I'm doing most of my client value via my copywriting services.

The client is usually the marketing VP or Director of marketing (i.e. those who hire) .Cependant, I mentioned in previous posts, most experts agree that the role of B2B marketing in this market is to assist the sales outlets.

So... for me currently Bra'shit cat with a sense of the sale and the image, what their true sense of the placing on the market in their their work more effectively and efficiently.

So here where I am stuck...

Most medium-sized enterprises (say 5 to 50 million revenue) will have a marketing department to promote sales.

"But this particular retailer, I was a speech, the company associated with 32 million dollars in sales work," said... had no marketing department!

This? how? why?

Another is that sales representative said that it was with a monthly newsletter as "compatible communication" with their prospects and customers and "to build a relationship".

EH?

I understand the importance of implementing the resource for animal feed much like newsletters, but why would something like content heavy and time-consuming as rapporteur is usually the responsibility of a Department marketing in the hands of the seller?

It is only sense in plum me.

When you take notes of what Brian Carroll in his books (the popular min) production for the complex sale realization.

He said:

-Comprehensive sales often includes a team thus décision.Par decision-making approach, the sales cycle is actually over 22 per cent more *-with decision makers more involved than ever before.

-Complex sale requires that seller with a high degree of control and higher-level relationships leading to the development of...

-As often claim that they have more time to sell the additional income to generate sales.

The contents of economic activities, such as a newsletter, take the temps.encore more, if the author of high quality content and provides important information and the value for the readers.

This brings the next point...

More that ever economic resources (newsletters, emails, articles, mail merge, case studies) should be informative and relevant, not tactics of sale of land or focusing on how a large company, product or service.

And when it comes to a commercial agent of the rudder by... written content is very difficult to avoid would be "sell".

Business without a marketing service, it seems to me that the sale should perform too elsewhere and lack of time to sell.

What are your thoughts? you think the company without the help or hinder the Marketing Department, sales efforts?

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