Text Message Marketing

Text message marketing relies on the usage of short messaging services or SMS to deliver the marketing communication directly in the hands of the consumer. The mobile phone reach and popularity has ensured that the message can be targeted and delivered at the consumer without going in for expensive branding and print media communications. The records and statistics of more developed nations of the world reveal that nearly 83% of the text message marketing content is read by the recipient. This makes the text messaging a very efficient marketing tool. Though, it is intrusive and it may also be relegated as spam, the fact remains that bulk SMS sending companies manage to send the message across in a legal fashion and that itself is reason for them to sell these services to those who need them.

The text message marketing is brief, focused and well positioned to be "read" while on the go. The text message marketing engages a service provider who can help send these bulk messages over the network of various telecom providers. There is a simple technology to do so and there are options to choose from. Some service providers can help provide a two way interaction whereas others can restrict it to one way. Most market campaigns are done with a certain objective in mind. If the marketing message is to generate loyalty then it helps to know the customer demographics and profile to which the message is being sent and if it is just meant to spread brand awareness then it can even be a one way distributive network communication.
Service providers can help design a registered short code like "ABCDE" for your company. The benefit of this registered code will be that while you reach out to targets, prospects and customers, they also can return or engage back with the sender of the SMS and ask for information. This helps in identifying more "serious" customers and work with them. This also helps the marketer measure the success of their marketing campaign.

The Text Message Marketing campaign can be personalized and can be real time and immediate. Service providers have the ability to send a message to the customer or targets when they are in vicinity of the marketers store or outlet. This makes it more real and more attractive to the recipient and it may convert into a sale for the outlet. Restaurants use this feature of text message marketing very often. This campaign can only be done with subscribers who have GPS enabled phones. The mobile phone technology coupled with good and focused short message writing skills can help reach the target audience with ease and at a very low cost. The dream marketing tool, the text message marketing is here to stay.