As a small company, it is always a good idea to relations with the media in your community or commercial publications in your area of activity practically in the same way to build, it's a good idea to develop other types of bonds of friendship. Surely this relationship can lead with trade to positive articles the media in all probability after about your company in the newspaper, television or a publication.
But it is another to develop strong media relationships often overlooked by small companies can be a reliable source "Know-how" to the media.
"" Is writers and journalists are always on the lookout for "Sources", especially at local.certainement "Sources" to reverse some big scandal - journalist "according to sources in the administration..." that's how we have been conditioned to think the sources in the national media. ""
But for most journalists, particularly at local level, nine out of ten your "sources" are people in various specialized areas in fact came to know you and you can call your trust and more information to help understand a complex problem, are statements.
In many cases as a "Source", directly in a story in which rule to identify your affiliate business, enter yet another media positive close and improve at the same time, your credibility with customers and clients can potentiels.Mais, even though not directly in the story are cited think significant influence cited may have, reports on how the media information for your field.
Positive publicity, even if it's just as a "competence source" is credited a powerful way, good market and little used to promote your small business.
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