Newspaper editor and consultant in public relations and former journalist, I never cease to be amazed, not aggressive positive editorial coverage in your local media and commerce search why more and more companies are magazines.
The fact is that in a powerful and affordable promotional tool hard competitive market today, positive advertising is only available for small entreprises.Voici four vergewissernd why a small business must follow good advertising as part of its general promotion program.
1. What is a smart investment dollars and cents.Send regularly about news or talk with journalists costs, some personal time, maybe some duplication and postage but could take your breath away cost time costs more than paid advertising or advertising space is very cheap.
2, You get really more bang for your money with advertising as revoking readers have much more attention or viewer time thinking how editorial space or air, an equal amount of space or air Zeit.Um read the newspaper or watch TV - how many ads you attention to pay?
3 New is more credible than the annonces.Tout that, at best, most show little more "white" world as hype vide.Et, the each "if white" in the newspaper read or see on TV, it should be "the truth".
(4) Finally, positive in the media that you revisit your customers you for eux.Si legitimate your name media exposure is regularly seen in a positive way, can certainly help, pave the way for if your representatives make sales calls.
There is a political saying that today as it is "The only bad news is no news at all" for small businesses.
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